Maguire Associates is now the Financial Aid Optimization Team at Carnegie.

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You Can Find Us at Carnegie.

Carnegie’s Financial Aid Optimization services are powered by Maguire Associates. We deliver an ecosystem approach to financial aid strategy and are the only team delivering Individualized financial aid strategy—the most personalized approach to financial aid. Individualized financial aid strategy is not only customized for your institution, but customized for each student. A strategy built from the ground up, accounting for shifts in market forces and student behavior, monitored by our experts, for in-cycle optimization. 

It’s sophistication that leads to goal achievement.

Meet Carnegie

For more than 35 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy. Carnegie’s commitment to providing industry-leading marketing and enrollment solutions led them to Maguire Associates. We joined the Carnegie family in 2022 to offer best-in-class end-to-end solutions for higher ed.

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Carnegie’s Financial Aid Optimization Team is Your Financial Aid Strategy and Predictive Modeling Partner

Partner to over 600 educational institutions—meeting and exceeding goals for 37 years, we’re a partner who stays with you from strategy to optimization. We’re a highly experienced, high touch, higher education team, delivering solutions you won’t find anywhere else. If you’re looking for this type of partnership, get in touch today.

Financial Aid Modeling

Find alignment among admissions strategies and financial aid practices with coordinated, consistent visions. Our econometric predictive modeling and consulting expertise accurately forecast net revenue and enrollment outcomes under a specified financial aid budget.


Recruitment Modeling

Develop more targeted and cost-efficient approaches to recruitment. By scoring every prospective student record, we give your team the ability to set priorities immediately. Our analysis will arm you with information about how likely a prospect will convert to an applicant, allowing for segmented messaging strategies that work.


Student Success Modeling

Measure the likelihood of melt at the individual student level and conduct viability checks to understand prospect retention potential—for each strategy. As a part of this work you’ll also be able to identify enrolled students who are most at risk. Our experts will help you choose the best strategy, minimize melt, and maximize retention.


Expanded Capabilities

Higher Ed Marketing and Enrollment Strategy Solutions.

Carnegie connects colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity. ‍Carnegie offers end-to-end custom solutions.

Insights you can trust.

The reports and insights you’ve come to depend on now have a new home. Check out what our experts are saying on Carnegie’s blog, webinars and whitepapers—you’ll find us there!

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We can’t wait to build a strategy for you.