The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications. This resource area offers published articles, The Maguire Network bulletins, corporate publications, papers, podcasts, presentations, The Maguire Network newsletters and videos that we hope you'll find interesting and useful in your own work.
The most recent article, paper, podcast, presentation, and newsletter are available on this page. Earlier newsletters and podcasts as well as an assortment of other informative material may be accessed by clicking on the archives in the navigation bar on the left.
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Three Steps for Managing Serious Challenges Maguire Associates consultants discuss how institutions can control difficult events in “Three Steps for Managing Serious Challenges.” (University Business, February, 2010) |
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| The Maguire Network Bulletins |
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Bulletin #1 (Volume 2): Insights for a Challenging Economy Three Ways to Recalibrate for the New Enrollment Cycle Bulletin #2 (Volume 2): Insights for a Challenging Economy Three Steps for Managing Serious Challenge Bulletin #3 (Volume 2): Insights for a Challenging Economy The State of the Enrollment Market: Where Are We Now and What Does It Mean? Bulletin #4 (Volume 2): Insights for a Challenging Economy The Higher Education Opportunity Act of 2008 and the Net Price Calculator: Turning the Act into Action |
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| Corporate Publications |
| Maguire Associates Corporate Brochure download |
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Advancement & Alumni Affairs Service Sheet |
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Branding, Marketing and Communications Service Sheet |
| EMPOWR Your Recruitment Cycle download |
| Enrollment Management Service Sheet download |
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Improving Strategic Search: Making the Best Bets Possible |
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Innovations for a Challenging Economy: Bulletin #1 Customized Yield Enhancement |
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Innovations for a Challenging Economy: Bulletin #2 Predictive Modeling |
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Innovations for a Challenging Economy: Bulletin #3 Predictive Modeling (Video Edition) |
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Innovations for a Challenging Economy: Bulletin #4 Pricing Optimization and Value Enhancement (EMPROVE) |
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Innovations for a Challenging Economy: Bulletin #5 Crafting a Class in Year Two of a Challenging Economy: Put EMFASYS on Yield |
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Innovations for a Challenging Economy: Bulletin #6 Power Tomorrow's Yield with Today's Effort: With Maguire Associates' Yield Enhancement Service |
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| The M-SAT: Maguire Strategic Aptitute Test download |
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Market Research Service Sheet |
Pricing Optimization and Value Enhancement Service Sheet |
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Strategic Financial Aid Modeling Service Sheet |
Student Recruitment Optimization Service Sheet |
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Students' Application Choices & College Preferences in the 2009 Admissions Cycle: Results from the 2009 College Decision Impact Survey |
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| Newsletters |
| The Maguire Network - March 2009 view |
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| Papers |
Transforming Internal Identity in Challenging Times: Implications for External Image Building Jessica McWade, Senior Vice President of Strategy, Communication & Development at Maguire Associates, examines how tough times can become an impetus to refine identity and image, both on and off campus, in a paper presented at the AMA Symposium for the Marketing of Higher Education. (November 2009) |
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| Podcasts |
The Maguire Podcast: Insights for a Challenging Economy Fordham University’s Vice President for Enrollment Peter Stace discusses how higher education institutions can adjust “business as usual” to meet the needs of students in tough economic times. listen |
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| Presentations |
Understanding College Decisions in the 2008-2009 Admissions Cycle Kathy Dawley, President of Maguire Associates, and Senior Vice President for Research Operations Tara Scholder explore how high school seniors narrowed the field of colleges and universities and weighed priorities as they progressed through last year’s admissions cycle in a panel discussion at AACRAO’s SEM XIX Conference. Results were also shared from a survey of senior-level admission officials that examined how colleges and universities addressed uncertain economic conditions. They were joined by Mark Kantrowitz from FastWeb.com, Christopher Lucier from the University of Vermont, and Anne Prisco from Loyola Marymount University. (November, 2009) |
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| Videos |
BU President Bob Brown speaks at Maguire Associates Leadership Symposium
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