Tara Scholder,Senior Vice President for Research Operations
Tara leads Maguire Associates’ research team and has over 13 years of experience providing research and consulting to educational institutions to help advance
and inform the development of institutional marketing,branding, and competitive positioning strategies, enrollment management practices, and strategic planning. Tara has a thorough knowledge of qualitative and quantitative research methodologies with all higher education populations, is well versed in advanced statistical techniques, and is an expert at providing meaningful summaries and insights from data. Prior to joining Maguire Associates, Tara worked as a Research Project Manager for four years for The Marketing Workshop, a full-service marketing research and strategy firm located in the Atlanta area. She has a M.B.A. with a concentration in marketing from Boston University and a bachelor’s degree from Bard College. Tara's personal interests include travel, antiquing, and gourmet cooking. You can reach Tara at tscholder@maguireassoc.com.
