Sarah is an expert in predictive modeling and enrollment management research. Prior to joining Maguire Associates in 2006, Sarah held the positions of Director of Research & Planning and Director of Enrollment Services at Brandeis University. She worked closely with Alexander (Sandy) Astin at UCLA’s Higher Education Research Institute to plan for and analyze data from the CIRP Freshman Survey. Sarah holds two bachelor’s degrees (violin performance and psychology) and a master’s degree in experimental psychology from California State University, Northridge; a master’s degree in education from UCLA; and a Ph.D. in Higher Education & Organizational Change from UCLA. A frequent author and presenter, Sarah’s recent publications include Tuition Discounting to Optimize Enrollment and Revenue (Tertiary Education and Management), Student Demographics in the Coming Decade: Hold the Panic (Recruitment & Retention), and For Those Without Billions: Navigating the Wave of Dramatic Aid Awarding Changes (College & University Journal). Sarah also presented a webinar in conjunction with Magna Publications: “Using Predictive Models to Craft Classes and Increase Revenue.” She studies viola at the Longy School of Music and enjoys whitewater rafting in Maine. She can be reached at sparrott@maguireassoc.com
