Company News
V.P. for Research Operations Tara Scholder and Associate V.P. Rob Mirabile to Speak at the AMA Symposium for the Marketing of Higher Education
Concord, MA – July 15, 2008 – Maguire Associates’ Tara Scholder and Rob Mirabile will be presenters at the AMA Symposium for the Marketing of Higher Education in Chicago, IL, in November. Tara and Rebecca Harrison, Assistant Director of Alumni and Parent Relations at the University of Puget Sound, will discuss alumni programming in “A New Focus: Cultivating Quality, Life-Long Relationships with Alumni.” Rob and Robbyn Wacker, Assistant Vice President for Research and Extended Studies at the University of Northern Colorado, will discuss strategic pricing in “Optimizing Price Strategies to Meet Student Enrollment and Revenue Goals.”